Sustainability

Sustainability is at the core of our design philosophy. Nowadays it is a buzz word that is flippantly thrown around. But, what is sustainability? What does that mean to us?  And, why should you care?

 

Sustainability is a complex concept and each person, business, or organization has their own definition. However, the most often quoted definition comes from the UN World Commission on Environment and Development: 

“Sustainable development is development that meets the

needs of the present without compromising the ability

of future generations to meet their own needs.”

To us, sustainability means being mindful about how our actions affect the planet and what we can do to reduce our impact. We want to ensure that there is a healthy planet for others that come after us to thrive. Our triple bottom line is:

People

Planet

 Product 

People: We want to make sure that we create everything in an ethical way, and that everyone is treated fairly throughout the supply chain and production. 

Planet: This means being aware of how all our decisions and actions impact the planet and questioning whether it can be done in a better way that uses less resources. Just because something has always been done one way, doesn't mean there isn't a better, more efficient, and more environmentally friendly way to do it in the future. 

Product: Our first priority is to make a product that is beautiful, desirable, and functional. Because let's be honest, if something is boring, ugly, or doesn't serve it's purpose it doesn't matter how sustainable it is. 

We want to change how people perceive sustainable fashion. That the two are not mutually exclusive and it can be just as stylish and beautiful as something high end. We know that sustainability is not everyone's first priority when shopping and that's a personal choice. 

Lastly, why should you care about sustainability? At the most basic level, we all live on the same planet and it is our responsibility to be good stewards. Just like in camping, we should leave it better than we found it. 

Our mission is to give you an alternative to what has become the traditional fashion system. One where the cycle gets faster and faster and the collections each year are more numerous than one can count. According to the Huffington Post, as of 2014 the fashion industry was churning out 52 "micro-seasons" each year. The average American currently discards 68 lbs of clothing each year. This is not clothing that is recycled or repurposed. This is clothing that is thrown into a landfill and most of it does not biodegrade because the majority of it is made out of polyester. Yet people continue to buy because fast fashion is cheap, but it is also designed to go out of season and not last. 

 

We are here to give you another option and these are the ways we are doing that:

  • We don't follow the fashion calendar of when to release collections. Rather, we design and release new designs when it feels like the right time.
  • We make everything to order or in small batches. This means we can better control our inventory and maintain high quality standards by making almost everything in house rather than outsourcing it. This also reduces unnecessary waste.
  • Versatility is also important to us so that you can wear our pieces year round, whether it is on it's own or layered. We don't want you to worry about it going out of season or style.
  • Lastly,  our clothing is meant to last, not thrown out next year. So, we strive to make our designs timeless and high quality. 

We hope this gives you something to think about and as always we value any suggestions or feedback you may have. Please let us know if there is anything you would like to know or get more information about. Thank you for your support!